One of the most common questions I get is: “How do we make our grant application stand out?”
With grant applications becoming more competitive than ever, the organizations that secure funding aren’t just the ones doing great work—they’re the ones that can showcase strong partnerships that enhance their impact.
Funders want to see collaboration. They want to know:
- Who are you working with to deliver services effectively?
- How are you leveraging partnerships to maximize impact?
- Can your nonprofit demonstrate a track record of collaboration and shared resources?
Some of the nonprofits doing this well have innovative partnerships.
Take Curing Kids Cancer’s partnership with Mecum Auction Company—a powerful alliance in the fight against pediatric cancer.
Since the early 2010s, the world’s largest collector car auction company has integrated charitable giving into its high-profile events nationwide. Through dedicated charity lots, the innovative “The Bid Goes On” program for vehicles that don’t meet reserve, and celebrity endorsements from the racing and automotive worlds, Mecum has channeled millions of dollars toward pediatric cancer research and treatment initiatives. The partnership extends beyond mere fundraising, with Mecum’s television presence on MotorTrend Network raising awareness of childhood cancer causes to audiences who might otherwise remain unreached. This collaboration has not only raised awareness but also created a national fundraising platform for their mission. They aren’t doing the work alone, and funders see the power in that.
For your nonprofit, strategic partnerships can be the key to unlocking more funding. Think about:
- Local businesses that serve your target demographic
- Nonprofits in complementary fields
- Corporate sponsors aligned with your mission
- Educational institutions, media outlets, and government agencies
Grant funders notice when organizations are connected, collaborative, and leveraging shared resources. So before you submit that next proposal, ask yourself: Are you highlighting the right partnerships?
Yours in Grant Service,
DeaRonda
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