How to get a conversation with grant funders

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“Talking to the funder is impossible. How do you even get through?”

Sound familiar? This belief is all too common, but let me tell you—getting in front of funders is not as impossible as it seems.

I work with clients to get in front of their ideal funders. We utilize many methods to conduct research to find point of contacts.

Here’s how I work with clients to make this happen:

1. Start with Research​
   We use tools like FDO (Foundation Directory Online) or Guidestar to identify potential funders. FDO may lists general contact emails and phone numbers that may not be monitored. But, to get in contact with someone, we look up trustees or board members affiliated with the funder and find out where they work via LinkedIn.
2. Get Personal​
   Using tools like Hunter.io, we locate direct email addresses. Then, we craft short, impactful emails that get right to the point. These messages highlight how the nonprofit aligns with the funder’s mission, showcase impact, and make a simple ask—not for money, but for a conversation. The result? A 90% response rate!
3. Make It Personal and Professional​
   The email always comes from the Executive Director or CEO to establish credibility. The goal is to schedule a meaningful conversation, whether it’s over coffee, an on-site visit, or a Zoom call. This personal approach creates a strong foundation for a potential partnership.

Never lead with “we need money.” Instead, focus on alignment, impact, and collaboration. Funders want to see that you’re a good partner who shares their values.

There are creative and actionable ways to get your nonprofit in front of funders.

What strategies have worked for you to connect with new funders?

Hit reply—I’d love to hear what’s working for you!

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